About Us — Littlebox India

Get to know us

Fashion that moves at the speed of your feed.

Littlebox is India's Gen Z fashion brand. Spotted on your scroll, made in our own factory, and on your doorstep before the trend gets old.

150+ new styles every week ● New trends live in 14 days ● ⚡ styles dispatch in 24 hours ● Made in our own factory ● As seen on Shark Tank India ● Only on our app & website ● 150+ new styles every week ● New trends live in 14 days ● ⚡ styles dispatch in 24 hours ● Made in our own factory ● As seen on Shark Tank India ● Only on our app & website ●

Our Story

We got tired of waiting for trends to reach India.

You'd see it on Pinterest in January. On your favourite creator in February. And in Indian stores... maybe by August. If at all. In your size? Good luck.

So we decided to skip the queue. When we launched Littlebox in June 2022, it was built on a simple, slightly stubborn idea: if the world's biggest fast-fashion brands can go from trend to store in two weeks, why can't an Indian brand, with Indian sizing, Indian prices and an Indian factory, do it too?

Turns out, it can. Today, trends spotted on your feed become real clothes in our Noida factory and reach wardrobes across 100s of Indian cities, from metros to the tier 2 and tier 3 towns where most of our community actually lives.

The Littlebox Way

From the world's feeds to our shelves in 14 days.

Most brands guess what you'll want six months from now, make mountains of it, then discount whatever you didn't. We do the opposite, new trends go from spotted to launched in just two weeks.

01 : Spot

We watch the trends

Our trend engine scans what's blowing up on Instagram, Pinterest and runways worldwide, and briefs our designers within hours, not months.

02 : Listen

You vote with your taps

New designs go live on the app first. Your wishlists, saves and carts tell us what deserves to exist. Less than half of what we design ever goes into production, only the styles you love.

03 : Make

Our factory gets moving

Everything is cut, stitched and finished around our own 40,000 sqft facility in Noida, with quality checks at every single stage. Made in India isn't a tagline for us. It's our address.

04 : Deliver

Straight to you

In a hurry? Look for the ⚡ on a product page, that's in stock and dispatched within 24 hours, and it covers 85% of everything we sell. All of it comes to you directly: no marketplaces, no middlemen, no salary-day-wait prices.

What We Believe

Three things we're a little obsessive about.

Trends shouldn't cost the earth.

Fast fashion has a waste problem, we built our whole company to fix it. Because we make small batches only after you've told us what you want, we don't create mountains of unsold clothes destined for landfills. Demand-led, not landfill-fed. It's fast fashion's speed without fast fashion's guilt.

Made for India, not adapted for it.

Global size charts weren't drawn for Indian bodies, and global fabrics weren't picked for 45°C summers and monsoon humidity. We design for Indian proportions, Indian weather and Indian occasions, from everyday college fits to shaadi-season, in sizes that include our Curve range. And at Indian prices.

You're the creative director.

Every drop is shaped by what our community wishlists, wears and reviews. When you tap that heart, you're not just saving a dress, you're literally deciding what gets made next week. No focus groups. No fashion gatekeepers. Just you.

150⁺

New styles every week

24 hrs

Dispatch on ⚡ styles (85%)

3.5M⁺

App downloads · 4.4★

550⁺

People, one factory family

The Makers

Built by people who've done this before.

Rimjim Deka

Co-founder · CEO

Product and brand. Rimjim has spent over a decade in fast fashion, she founded Street Style Store in 2012 and scaled it from a one-person operation to 3,000 orders a day. She's the reason every Littlebox drop feels like it read your mind.

Partha Kakati

Co-founder · CMO

Digital and tech. An engineer who taught himself fashion operations, Partha has built every system Littlebox runs on, from the demand engine to the app, entirely in-house. No agencies, no off-the-shelf shortcuts.

Alok Paul

COO

Operations and supply chain. Alok co-founded and scaled Berrylush, one of India's leading women's western wear brands, building its manufacturing from zero. He makes sure "14 days" is a promise, not a pitch.

"We started Littlebox because Indian Gen Z deserved a fashion brand that keeps up with them, their trends, their sizes, their budgets, their speed. Everything we make, we make for you. And we don't make you wait for it."Rimjim & Partha

Oh, and when we pitched on Shark Tank India, every single shark said yes.

All-shark deal · Shark Tank India · Season 3

New drops weekly

Made in India

Easy returns & exchange

24-hr dispatch

The trend is already on your feed. Come get it.

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