Who we are

Littlebox India is a women's fashion brand operated by Good Tribe Private Limited, a company incorporated under the Companies Act, 2013, with its office at Building No. D-257, Sector 63, Noida, Gautam Buddh Nagar, Uttar Pradesh, 201301, India.

In this policy, "we", "us" and "our" refer to Good Tribe Private Limited. "You" and "your" refer to anyone who visits, browses or shops with us.

This policy applies to the Littlebox India website and the Littlebox India mobile app.

This document is an electronic record generated by a computer system and does not require a physical or digital signature. It is published in accordance with the Information Technology Act, 2000 and the rules made thereunder, and the Digital Personal Data Protection Act, 2023.

What information do we collect?

Information you give us

• Your mobile number, this is how you log in; we don't use social logins
• Your name
• Your delivery address
• Your email address, where you provide one
• Order details and purchase history
• Photographs of products and tags, when you raise a return or exchange
• Messages you send us through support
• Reviews and ratings you post on product pages
• Details you provide when entering a contest, giveaway or referral offer

You can browse Littlebox India without giving us any of this. We only ask for information when you need us to do something for you, place an order, process a return, or answer a question.

We do not collect your date of birth, gender or body measurements.

Information we collect automatically

• Your IP address
• Device type, operating system and unique device identifiers
• Browser type and version
• Pages you visit, time spent, and how you arrived at our site
• App usage data

Information from your device (app only)

With your permission, our app accesses your camera and photo gallery so you can upload photographs when raising a return or exchange. We only access these when you choose to upload something. You can withdraw this permission in your device settings at any time.

Support calls

We record customer support calls for quality, training and dispute resolution.

Do you collect sensitive personal information?

Sensitive personal data or information, as defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, includes passwords and financial information such as bank account, credit card or debit card details.

We do not collect or store your card, bank account or UPI details. All payments are handled by our payment partners, described below.

How do we use your information?

• To create and manage your account
• To process, pack, ship and deliver your orders
• To process returns, exchanges and cancellations
• To send order updates, delivery notifications and service messages
• To respond to your questions and resolve complaints
• To recommend products and personalise what you see
• To send you offers and marketing, where you haven't opted out
• To remind you about items left in your cart or wishlist
• To run contests, giveaways and our referral programme
• To detect and prevent fraud and misuse
• To analyse how our site and app are used, and improve them
• To meet our legal and tax obligations

How do you use cookies?

Cookies are small files placed on your device that help a website remember you and understand how it's being used.

We and our partners use cookies to:

• Keep you logged in and remember what's in your cart
• Remember your preferences
• Measure how our site is performing
• Show you Littlebox India products on other platforms

Cookies on our site are set by us and by third parties including Shopify, GoKwik, Bitespeed and Meta. We do not store your personal information inside cookies.

You can control or delete cookies through your browser settings. If you block them, parts of our site may not work properly.

Read our Cookies Policy

Who do you share my information with?

We do not sell, rent or trade your personal information.

We share it only with the partners we need to run the business:

Each of these partners is required to keep your information confidential and use it only for the purpose we've shared it for.

We may also disclose your information where the law requires it, in response to a court order, a request from a government or law enforcement agency, or to protect our rights, prevent fraud or protect someone's safety.

If our business is sold, merged or reorganised, your information may transfer to the new owner, who will remain bound by this policy.

What happens to my payment details?

We never see or store your card, bank or UPI details.

Payments are processed by GoKwik, and exchange payments are recorded through Easebuzz. Your payment information is collected directly by them through their secure, encrypted systems and used only to complete your transaction.

Because we don't handle this data, we aren't responsible for the practices of these payment providers. We'd encourage you to read their privacy policies.

Where is my data stored?

Our website and customer data are hosted on Shopify. Shopify operates servers outside India, which means your information may be stored and processed in another country where data protection laws differ from India's.

By using Littlebox India, you consent to this transfer. We take reasonable steps to ensure your data is handled securely wherever it is held.

How long do you keep my data?

• Account and profile data, for as long as your account is active
• Order and transaction records, retained as required under Indian tax and accounting law, even after account deletion
• Support conversations, retained to help us resolve disputes and improve our service
• Marketing preferences, until you opt out

If you delete your account, we remove your personal data from our active systems, other than the transaction records we're legally required to keep.

What are my rights?

You can:

• Access the personal information we hold about you
• Correct anything that's wrong or out of date
• Delete your account and the personal data attached to it
• Withdraw your consent to us using your information
• Opt out of marketing at any time

To make any of these requests, get in touch through Support, or write to our Grievance Officer at the address below. We may ask you to confirm your identity, usually your registered mobile number or an order ID, before we act, so that nobody else can access or delete your data.

If you withdraw consent or delete your account, we may no longer be able to provide some services to you.

How do I stop marketing messages?

• Email: click the unsubscribe link at the bottom of any marketing email
• WhatsApp: reply STOP to any marketing message
• Or contact Support and ask us to remove you

You'll still receive essential messages about your orders, dispatch confirmations, delivery updates and return notifications. These aren't marketing and can't be opted out of while you have an active order.

How do you keep my information secure?

All data sent between your device and our website is encrypted in transit using HTTPS with modern TLS encryption (ECDSA P-256 and RSA 2048-bit keys).

Access to customer data inside our organisation is restricted by clearance level, so only staff who need it for their role can see it. Those staff are bound by confidentiality obligations.

We take reasonable security measures as required under applicable law. However, no method of transmitting or storing data over the internet is completely secure, and we cannot guarantee absolute security. Please take care with your own account details too.

Beware of fraud

Is Littlebox India for children?

Our services are intended for users aged 18 and above. We do not knowingly collect personal information from anyone under 18.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete it.

Links to other websites

Our site and app may link to other websites we don't operate. We aren't responsible for their content or their privacy practices, and we'd encourage you to read the privacy policy of any site you visit.

Will this policy change?

We may update this policy from time to time. Any changes will be posted on this page with a revised "last updated" date. Please check back periodically.

Continuing to use Littlebox India after a change means you accept the updated policy.

Grievance Officer

In accordance with the Information Technology Act, 2000 and the rules made thereunder, and the Digital Personal Data Protection Act, 2023, the contact details of our Grievance Officer are:

We will acknowledge complaints within 24 hours and aim to resolve them within 3 days.

Governing law

This policy is governed by the laws of India. Any dispute arising from it is subject to the exclusive jurisdiction of the courts at Noida, Gautam Buddh Nagar, Uttar Pradesh.

How do I contact you?

For any question about this policy or your personal information, reach us through Support, you'll find it in the menu at the top of any page.

Contact Support